Y2 Labs Website
Web Design
Imagine climbing into a time machine and travelling to a bright and uplifting future. That’s what it felt like to work with Y2! Started by a group of high school students and a mentor, they collectively identified the need for an incubator program for young entrepreneurs and then created one. From there, Y2 quickly grew into an entity of its own, with many different stakeholders and players.
Their website had previously been geared towards their student members, but the popularity of their events and programming quickly attracted the attention of parents, educators and investors. We created a website that would appeal to their diverse audience, sub-dividing it into sections that are relevant to each group, and using language that was friendly, approachable and widely appealing.
We wanted their site to reflect the energy and positivity of Y2 itself, and the end result was a user experience that’s as bright and passionate as the students its programs attract.